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#Coca-Cola is adding its first permanent flavor in three years

— Coke has a problem: People are increasingly seeking out water, seltzer and other flavored drinks and treating the 137-year-old soda as, well, a treat.

To counteract the trend, Coca-Cola over the past few years has experimented with wacky limited-time offerings to persuade customers to try Coke again. But its latest flavor, Coca-Cola Spiced, is its first permanent addition in a while. It’s part of Coke’s attempt to cater to tastes changing along with America’s demographics.

Coca-Cola announced the new Spiced flavor Wednesday, saying it blends the traditional Coke flavor with raspberry and spiced flavors. It will be available both in full sugar and zero-sugar varieties when it hits store shelves in the US and Canada in the coming weeks.

Source: Coca-Cola is adding its first permanent flavor in three years | CNN Business