Sports Marketing: The next frontier for IPL franchises

So, what is the next opportunity for cricket franchises? The next frontier lies in the world of merchandising, not only as a significant revenue generator but also as a powerful tool for fan engagement and global brand building. In a recent milestone, the ICC Men’s World Cup 2023 witnessed a groundbreaking achievement in sports merchandising as sales of the Indian team jersey soared to unprecedented levels, surpassing half a million. This is a wonderful example of merchandising done right – while Adidas laid the foundation with a great pricing strategy, distribution partnerships with Blinkit and other e-tailers such as Amazon, Myntra and Meesho, became the driving force behind the surge, ensuring that fans received their coveted jerseys and other merchandise for key matches and celebratory moments.

Source: Sports Marketing: The next frontier for IPL franchises, Marketing & Advertising News, ET BrandEquity

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