She got cold feet ahead of the first one, worried what her employers might think. “I was a bit hesitant, because I work in financial services,” says the 25-year-old.“It’s very old-school, you know, people wearing suits and stuff to work. Obviously, I’m kind of like this …” she says, gesturing at her baggy trousers and padded jacket. Campbell is now feeling braver, and is here at a tooth-gem studio in east London armed with sketches of her dream dental designs.
“People are starting to be a bit more daring and comfortable expressing themselves,” she says. “People have tattoos; why can’t I wear tooth gems?”
If you hadn’t noticed, tooth jewellery is having a moment – not just the discreet gems seen in the 1990s and 2000s, but flashy removable “grills” that can stretch right across the front teeth. Encouraged by the way that many employers have loosened or abandoned dress codes since the pandemic, more and more people are enhancing their smiles with crystals, diamonds, opals and gold. And the old gender stereotype that said gems were for women and grills were for men is breaking down, too.
Source: From £35 Crystals to £30,000 Diamonds: The Jaw-Dropping Rise of Tooth Jewellery | BoF