Big Money in the Big Fat Indian Wedding

This change in attitude could be attributed to the economic policies implemented in the country post 1991, which spurred economic growth and improved living standards. Influenced by a liberalized economy, middle-class couples started opting for lavish celebrations compared to the past simplicity.

As a result, what began traditionally as communal gatherings then evolved into a thriving industry involving attire, jewelry, beauty services, gifts, cuisine, and elaborate decorations.

India is the world’s second-biggest consumer of gold. Gold imports stood at $1.9 billion in December, the peak wedding season, bringing the cumulative imports to $37.85 billion from April-January in fiscal 2024.

Source: Big Money in the Big Fat Indian Wedding

You May Also Like